Idea to Launch
Turn your idea into a viable business within 5 weeks
You have a business idea but now sure where to start? You have come to the right place! Learn how to take action today, test your idea, and how to get it out to market quickly and cheaply. The Idea to Startup course gives you hands-on, easy to apply best practices from the startup world. Most successful internet companies used the techniques detailed in this course, to help you launch your idea quickly, cheaply and successfully. Learn about Lean Startup methodologies and hear the stories of high profile entrepreneurs who Make It Happen in the startups space.
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About the course: 2-hour live session delivered online every Saturday over 5 weeks + about 2-4 hours per week spent on assignments between sessions
CURRICULUM
Week 1: Lean Startup Methodology, Product
Nov. 21, 2020 at 9-11am
What is an MVP? How do we test ideas efficiently? Learn about Idea Validation, Product-Market Fit, Customer Journey and much much more this week, so when you give your Elevator pitch to a prospective investor, you speak the same language. During the course of 5 weeks, you will be building your own MVP!
Week 2: Business & Value Proposition Canvas, Customer Journey
Nov. 28, 2020 at 9-11am
This is when it's all starting to be super exciting! Together, we crate your very own business canvas, the trainer will guide you through your own idea: you will create a clear picture on what your target market is, how to approach them, we will map out how your business will make money and other super interesting aspects of your product that you will need to succeed in the land of business.
Week 3: Branding & Marketing, KPI, Build your Tribe
Dec. 05, 2020 at 9-11am
It is important to build a personal brand as well as a business brand. Know the saying? "People do business with people they like". This week, you will learn exactly how to do that, and how you can position yourself as a KPI: Key Person of Influence in your industry and beyond. Moreover, you will learn about marketing funnels and how to build a happy and loyal customer base (tribe) that grows organically.
Week 4: Sales, Business Finances & Legal
Dec. 12, 2020 at 9-11am
Making money, becoming profitable and doing things the right way are essential in order to create a viable business from day 1. Learn about the basics of business accounting, legal requirements, GDPR, tax and the most important KPIs (Key Performance Indicators) to monitor and how.
Week 5: PR, Media & Partnerships
Dec. 19, 2020 at 9-11am
No one can do it alone! By being featured in the media or collaborating with the right business partner(s) you can accelerate your business. Just like anything else, this is also something you can master! With the right tools and advice, you will be able to create stories that grab the attention of journalists, moreover, we will also teach you how to connect with journalists and build lasting and meaningful relationships with potential business partners.
